09 January 2023 | Monday | News
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-CG Life, an integrated digital marketing and PR agency supporting life sciences and healthcare companies, and MC Services AG, a major European PR and investor relations agency with a similar focus on life sciences, today announced a strategic partnership between the agencies. The two companies have created an integrated service platform for biotechnology and pharmaceutical companies to expand their reach and gain more convenient access to capital, talent and entrepreneurial audiences on both sides of the Atlantic. Both companies will remain fully and legally independent.
For MC Services, this partnership provides an industry-recognized foundation for access to marketing, branding, digital marketing, PR and advertising opportunities in the United States. And as CG Life's clients increasingly request global capabilities in PR, branding, paid media and beyond, CG Life will be able to activate a highly experienced communications and investor relations team in Europe and Germany, particularly for Europe's largest healthcare market.
"Access to the U.S. market is of great importance to the European biopharma sector and we have worked together for many years to better connect our customers with the life science ecosystem in the United States," said Raimund Gabriel, Managing Partner of MC Services. "We are extremely pleased to continue this mission by establishing a strategic alliance with CG Life, a like-minded agency in the United States with a global perspective that is also focused on quality and performance."
"Through extensive discussion, analysis and reflection, both agency teams recognize that we share very similar cultural values, commitment to our clients and academia, and our focus on delivering business solutions rather than just services," said CG Life Managing Partner Erik Clausen. . "We couldn't be happier to have found a partner in MC Services who has the experience, skills, mindset, and relationships to work with us and our clients."
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