Helfie AI and UK-based Health Innovation South West have announced a partnership to explore how digital-first approaches to hypertension screening can support earlier identification of people at risk of high blood pressure and cardiovascular disease. The collaboration will test and evaluate the potential of smartphone-based screening technology to engage people in prevention, particularly those who may face barriers to accessing traditional healthcare services.

Rania Awad, Chief Strategy Officer, Helfie AI, said: "Prevention only works if it reaches people where they are. Our mission is early detection, proactive prevention and optimised wellbeing for all eight billion-plus humans, and that has to include the person who cannot easily get to a clinic."

Christelle Kelley, Population Health Lead, Helfie AI, said: "Population health is about understanding the needs of communities and shaping prevention around the people and places we serve. Digital innovation brings opportunities to reach beyond traditional healthcare settings and support place-based care. I'm excited to explore not only how we can identify and support more people at risk of hypertension, but how we translate that opportunity into meaningful, equitable improvements in cardiovascular health."