Launches 'Sangobion Anaemia meter', a convenient online tool that empowers consumers to screen themselves for the risks of iron deficiency, the most common nutrient deficiency worldwide

Commemorating Iron Deficiency Day 2022 (IDD), P&G Health, makers of Sangobion and Livogen, stepped up on efforts to raise awareness about iron deficiency with the 'Don't Guess. Test! Campaign that spotlights early detection and screening through testing. With a host of digital and on-ground activities in collaboration with physicians, pharmacists, medical and partner associations, the campaign aims to raise public awareness on iron deficiency, the most common nutrient deficiency worldwide contributing to ~50% of all cases of anaemia.^[1]

Iron is an essential micronutrient, required to produce the haemoglobin found in our red blood cells which acts as the principal carrier of oxygen around the body. A lack of iron can lead to Iron Deficiency Anaemia. Iron affects Blood Health and plays an important role in maintaining energy levels as well as supporting normal brain function, muscle function, immune response and healthy pregnancies. 

Symptoms of iron deficiency include tiredness, paleness, and dizziness which are usually mistaken for the lack of sleep, a lack of exercise and poor diet. An estimated 1 in 3 women suffer from Iron Deficiency symptoms including tiredness^[1,2,3] and dizziness^[4,5]. Symptoms if left unchecked and underdiagnosed impact quality of life and vitality of consumers.

Aalok Agarwal, Senior Vice-President, P&G Health, Asia, India, Middle East & Africa shared, "P&G Health has been a leading voice on Blood Health with continuous efforts aimed at empowering 750 million consumers in Asia to break free from Iron Deficiency and build back their vitality. We are launching the 'Don't Guess. Test' campaign on Iron Deficiency Day to help consumers become better informed about the importance of Blood Health, be able to recognise symptoms of Iron Deficiency, and seek timely treatment and supplementation. Responding to the increasing need of consumers for simple and on-the-go solutions, we are very pleased to introduce the 'Sangobion® Anaemia meter', a convenient online tool that allows consumers to screen themselves for the risks of Iron Deficiency."