Menarini Malaysia, in partnership with Docquity, Southeast Asia's leading healthcare professional (HCP) community, has successfully expanded its educational campaign on multimodal approaches to post-surgery pain management and recovery. This initiative, leveraging Docquity's unique Awareness to Advocacy (A2A) Program, has enabled Menarini Malaysia to significantly increase its engagement with over 600 doctors, including general surgeons, orthopedic surgeons, anesthesiologists, pain specialists, and primary care physicians, effectively doubling its reach from previous campaigns.

Utilizing the A2A Program's sophisticated insights into the HCP network, Menarini Malaysia has cultivated meaningful relationships with a broad spectrum of doctors. The campaign, spanning six months, focused on delivering high-quality scientific content through Docquity's platform, culminating in an interactive roundtable webinar that fostered a highly engaged community of healthcare key opinion leaders (KOLs). This approach not only facilitated knowledge sharing but also opened doors to deeper collaboration opportunities in the healthcare industry.

Amelia Mok, General Manager at Menarini Malaysia, emphasized the company's commitment to pioneering innovative healthcare solutions and the critical role of Docquity in enhancing Menarini's ability to support HCPs in improving patient outcomes. Through this collaboration, Menarini Malaysia has strengthened its position as a leader in the biopharmaceutical industry, gaining recognition and credibility among the Malaysian healthcare community.

Indranil Roychowdhury, CEO and Co-Founder of Docquity, highlighted the campaign's success in building trust and fostering industry collaborations through scientific education. The A2A program stands as a testament to Docquity's commitment to empowering organizations to deepen and expand their HCP relationships, addressing the evolving needs of today's healthcare landscape.