Veeva Launches European Reference Data for the Entire Healthcare Ecosystem

16 November 2021 | Tuesday | News

Expanded databases help biopharmaceutical companies reach new customers and support a more personalized engagement

 Veeva Systems (NYSE: VEEV)today announced that it will expand Veeva OpenData's customer base data across Europe to connect new email, demographic and public inquiry data across the full spectrum of key healthcare stakeholders. With more data in Veeva CRM, OpenData helps biopharmaceutical sales teams eliminate data silos, reach new customers, and provide insights into more personalized interactions with healthcare providers (HCPs).

Adopted by more than 70 European customers and the world's top 20 pharmaceutical companies, OpenData helps teams in the field effectively maintain compliance through comprehensive and reliable data about each customer and their affiliations. Over the next year, OpenData will add several new data assets and hundreds of other data stewards in Europe to give life sciences companies a more complete and accurate view of their customer references, including coverage of:

  • Healthcare Ecosystem Influencers:Extended beyond traditional HCP, OpenData now includes more than 120,000 additional stakeholders across the healthcare landscape. Companies can integrate reference data on nurses, patient representatives, digital influencers, guideline creators, researchers and scientific experts with pre-linked data from Veeva Link for deeper intelligence on key people.
  • Verified HCP emails:New verified email addresses and unified IDs for European HCPs facilitate digital engagement. Available this quarter for France, Germany, Italy, Spain and the UK, and for other European markets next year.
  • Demographics: Socio-economic indicators, such as population density and income levels, help sales teams allocate resources more accurately and personalize customer engagement.
  • Public data on requests: New data assets from public sources, including prescription data and patient metrics, can support advanced analytics to drive and better actions for more efficient and effective communications.
  • Reference data in multiple countries: OpenData is also expanding coverage to 21 new countries in Europe and the Middle East,and more than 40 worldwide. Its direct coverage will extend to 70 countries around the world next year, including Asia and Latin America,with additional data from certified partners forAfrica and select markets.

"Adding curated email and reference data across a broader ecosystem of healthcare influencers will allow us to further orchestrate and personalize digital engagement during product launch," said David Andrew,CRM and Field force technology lead (CEMEA region) at Alnylam Pharmaceuticals. "Veeva OpenData's new insights are invaluable in our efforts to find and reach more of the correct HCP in rare disease areas."

"As medicine becomes more complex, the life sciences industry changes and engages with the entire healthcare ecosystem," said Oskar Möbert, vice president of OpenData Europe, Veeva Systems. "We continue to leverage innovative algorithms and add valuable reference data assets that are verified by hundreds of data stewards. By providing timely and accurate insights that support better engagement across the comprehensive healthcare ecosystem, we can help companies significantly improve patient care."

To learn more about Veeva OpenData, life sciences professionals can register for the upcoming Veeva Commercial & Medical Summit Connect Europe on November 18, 2021. A group of data leaders from Janssen, Novartis Gene Therapies and Pierre Fabre will share how they are working on data and analytics for the precision effort. More information and details of the program are available on


Stay Connected

Sign up to our free newsletter and get the latest news sent direct to your inbox


Forgot your password?



Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in