Helen Pope will focus on the agency’s client work for pharma firm Ferring, which has won recognition for its influencer and advocacy engagement via its ‘Fertility Awks’ campaign work.

She joins from a contract with 3 Monkeys Zeno and a longer stint at Four Health Communications, where she was a member of the leadership team.

Pope ran her own specialist healthcare consultancy – Helen Lawn & Associates – for nearly 20 years and she began her comms career as a project manager for Wells Healthcare.