02 October 2026 | Friday | News
AI-powered HitRix platform streamlines large-group submissions, multi-market quoting, proposal comparison and placement in one secure environment, thereby reducing time to market.
Health In Tech, Inc. (Nasdaq: HIT), an AI-enabled InsurTech platform company ("Health In Tech" or the "Company"), announced the launch of HitRix, a new AI-powered platform designed to simplify one of the most complex and manual workflows in the large-group self-funded health insurance market, aiming to increase the efficiency of the process and speed to market, and representing another growth lever for the Company.
Solving a Complex Large-Group Workflow
For brokers serving larger employers, bringing a case to market can require collecting significant volumes of employee census information, claims data, plan documents and other sensitive information; organizing files received in multiple formats; preparing submissions for different carriers and managing general underwriters ("MGUs"); tracking responses; and manually comparing proposals. HitRix is designed to simplify that process.
Through HitRix, brokers can securely upload case information in the formats in which they receive it. HitRix uses AI-powered document intelligence to ingest, extract, organize and structure the information, reducing the need for manual data entry and reformatting.
The platform then enables brokers to manage submissions across multiple carriers and MGUs, track market activity in one environment, organize incoming proposals and compare alternatives more efficiently.
By reducing repetitive administrative work, HitRix is designed to allow brokers to spend more time advising clients and less time managing documents, spreadsheets, emails and multiple insurance portals.
Unlike traditional submission tools focused primarily on document routing or RFP management, HitRix is integrated with Health In Tech's broader underwriting and marketplace infrastructure, connecting submission, market access, analytics and transaction execution within one environment.
Established Distribution Foundation
HitRix launches across Health In Tech's existing distribution ecosystem, which included 933 partners across brokers, third party administrators and agencies as of June 30, 2026, representing 19.9% year-over-year growth.
The Company believes this established network provides a foundation for HitRix's adoption and continued expansion across participating carriers and MGUs. As more transactions move through the platform, Health In Tech also expects to build a growing base of structured market and placement data that can support additional analytics, workflow automation and AI-enabled capabilities.
"The challenge we are solving with HitRix goes far beyond putting an insurance submission online," said Tim Johnson, Chief Executive Officer of Health In Tech. "Large-group brokers often manage substantial amounts of census data, claims information and plan documents across different formats and systems. HitRix is designed to let AI handle much of that administrative work while giving brokers one environment to organize the case, access multiple markets and compare proposals."
"Our goal is to make it dramatically easier for brokers to shop the market while keeping them at the center of the client relationship," Johnson added. "We believe HitRix represents an important step toward building a more connected and intelligent marketplace for self-funded health insurance."
2026 Outlook and 2027 Growth Drivers
For full-year 2026, Health In Tech expects revenue of approximately $33 million, roughly in line with 2025 revenue. This revised outlook primarily reflects the timing of HitRix commercialization, the Three-Year Rate Stabilization Program and additional carrier capacity, which affect the timing of new policy effective dates and related revenue recognition.
The Company expects these initiatives to contribute more meaningfully in 2027 and beyond as adoption increases, carrier capacity expands and new business becomes effective.
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