Laboratory products are increasingly being purchased online, but expert advice is often lacking. The Eppendorf online shop addresses this issue by offering a digital product advisor to help potential customers easily find the optimal solution for their specific applications.

This innovative web application provides personalized product recommendations from Eppendorf's liquid handling portfolio by guiding users through a series of simple questions about vessel formats, daily throughput, purity requirements, and more. The "Pipette System Finder" identifies the most suitable micropipettes, dispensers, and automatic pipetting machines, as well as the appropriate tips for their specific applications.

"Our goal with the Pipetting System Finder is to simplify the decision-making process for our customers and ensure they have access to the best liquid handling solutions for their specific needs," said Dr. Andreas Hochberger, SVP Global Marketing at Eppendorf.

The Pipetting System Finder is now available in 15 countries.