• Cloud application marks another milestone for QIAGEN by adding guidance for customers along the entire product portfolio

• Application covers seamless portfolio transition from "wet lab" benchtop products through to "dry lab" digital applications

• The Workflow Configurator allows customers to quickly find the best workflows tailored to their needs, which they can conveniently order, save or share.

Customers simply choose their application, biological starting material, analyte and analysis type. In seconds, the configurator sorts through hundreds of potential products to find the most suitable workflow and associated products. The Workflow Configurator – which is available at https://www.qiagen.com/workflow-configurator/workflows – also offers direct purchase and sales support.

This cloud-based application marks another milestone on QIAGEN’s path to digitalizing its product range. It allows customers to choose from a variety of products per workflow step, as well as save, share and purchase their bespoke product configuration.

"QIAGEN knows discoveries take careful workflow planning and optimization, and we design our solutions with this in mind. The QIAGEN Workflow Configurator is an uniquely useful digital solution that makes researchers’ day-to-day laboratory routine more efficient and productive, even with the most challenging samples," said Thomas Schweins, Senior Vice President of the Business Area Life Sciences of QIAGEN. "Digital tools are of tremendous importance for the Life Sciences industry. QIAGEN is also investing in multiple other industry leading activities such as QIAGEN Digital Insights – which offers unique integrated data assets combined with deep analytical skills - or GeneGlobe – the leading gene-design, customization and analysis platform."

Researchers in life sciences drive their experiments from Sample to Insight to test new theories or probe areas no one has looked at before. As a result, they need adaptable workflows and will benefit from the Workflow Configurator’s ability to identify alternative lab products and many ways to integrate them with existing laboratory equipment.

The Workflow Configurator guides customers effortlessly through the QIAGEN portfolio and is integrated with My QIAGEN, the self-service customer portal of QIAGEN, and QIAGEN’s Web Shop for a seamless experience that allows researchers to manage their various laboratory-related activities on one easy-to-use platform.