Veeva Systems  announced that Tec-Med, an Italian company specializing in ophthalmic microsurgery, eye diagnostics, medicine and cosmetic surgery, is using Multichannel Veeva CRM in Italy and Spain to improve customer experience and engagement with healthcare providers (HCPs) across all channels.

"Veeva CRM gives our sales teams a better way to digitally engage with HCPs, providing the right content at the right frequency to complement face-to-face meetings," said Stefano Pascale, CEO of Tec-Med. "Through our partnership with Veeva, we have been able to standardize processes across regions, improve the efficiency of field representatives, and advance our multi-channel customer experience."

As part of their digital transformation journey, Tec-Med's sales teams needed to modernize with hybrid engagement strategies that deliver the insights that HCPs need and value, when and how they want. Veeva CRM equips Tec-Med's sales teams with an advanced cloud solution to fuel effective and compliant engagement across digital channels. Now, Tec-Med representatives in the field can tailor digital interactions to the specific needs of healthcare professionals in order to deepen and improve relationships.

"Tec-Med is transforming the way it engages with HCPs, both digitally and in person, using Veeva CRM," said Philipp Luik, Vice President of Business Strategy at Veeva Europe. "We are committed to working closely with life sciences companies in Italy to help them create impactful digital experiences for customers."

Tec-Med sales reps optimize interactions for hybrid engagement by staying connected and extending digital conversations with Veeva CRM Mobile, Veeva CRM Approved Email, and Veeva CLM. Tec-Med's sales teams also improve customer relationships with Veeva CRM MyInsights, which provides them with real-time actionable insights for immediate execution in the field.