Veeva Systems (NYSE: VEEV) today announced that NTC Srl will deploy Veeva's multichannel CRM solution in Italy and Spain. Veeva CRM will enable NTC's sales teams to connect more effectively with medical professionals, both in person and through digital channels, accelerating NTC's path to digital excellence.

NTC will replace its existing CRM system with an advanced solution that will allow sales teams to collaborate more effectively and gain greater insight into customer activity. With Veeva CRM, NTC's field teams can track their performance, view marketing results, and quantify their impact for continuous improvement. The field service also has access to real-time on-site information through Veeva CRM MyInsights to deepen relationships with physicians by getting the information they need at the right time and on their preferred device.

"Partnering with Veeva enhances our ability to standardize processes and accelerate our digital transformation across all regions," said Andrea Boccardi, responsible for Marketing and Commercial Excellence at NTC. "Multichannel Veeva CRM will help us strengthen our relationships with physicians by delivering the best customer experience across all digital channels."

"More and more emerging life science companies in Europe, such as NTC, are using Veeva CRM to bring their digital content, channels and insights together in one place to improve the customer experience," said Philipp Luik, vice president of commercial strategy at Veeva Europe. "We are proud to partner with NTC to expand their digital approach to customer engagement."

As part of its multichannel CRM implementation, NTC will also use Veeva CRM Mobile, Veeva CRM MyInsights, Veeva CRM Approved Email and Veeva CLM. Learn more about how Veeva helps life science companies like NTC make the most of hybrid engagement.