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Job Responsibilities
- Develop brand strategy and marketing plan(s) in alignment with global, regional and local strategic direction.
- Timely execution of marketing plan(s), programs and materials in collaboration with sales and medical affairs, including regular monitoring and adjustment as required.
- Maximize market/patient access for our products through prompt hospital listings and innovative programs.
- Engage and develop KOLs/speakers and key prescribers through meaningful engagement activities and field visits.
- Conduct regular product training, business reviews and sales support activities, including field visits to ensure optimal sales force efficiency and competency.
- Perform relevant market research and analysis to support decision making, including regular sales, market and competition monitoring/ analysis and review to tweak strategy as appropriate.
- Work closely with regional teams for alignment and support, including identifying best practices for local implementation.
- Keeping up to date on product/disease knowledge, customer and competition.
- Ensure operational excellence in managing vendors, promotional budget, inventory, sales forecast and timely submission of reports.
- And other such duties/assignments from management from time to time

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Performance Measures
- Formulate and recommend annual Brand Plans for the assigned brands, implement and monitor plan to achieve company’s sales and profit objectives.
- Mete out product positioning, promotion / key messages, brand building tactics, managing lifecycle of the portfolio to improve marketing performance and brand perception.
- Manage expenditure on marketing communications, promotions and research within agreed budget limits to maximize sales and marketing effectiveness.
- Develop and execute of creative briefs and promotional activities for ethical / consumer channels
- Manage both internal and external experts within the Business Unit.
- Implement of marketing strategies and tactics.
- Be responsible for ensuring the continuous and sustained growth of brands assigned
- Developing a robust launch plan of new products in the pipeline.
- Develop and drive content for digital and MCM activities for brands in specific therapy area
- Maintain high level of customer service directly and through distributor to all Healthcare Professional
- Identify and resolve customer queries and problems immediately.
- Maintain good relationships with Healthcare Professionals in Singapore.

Metrics
- To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.
- To optimise growth and maximise revenues by brand and therapy area in the short, medium and long term

Desired Skills and Experience

Knowledge and Skills
- Strong knowledge of the Singapore Healthcare System
- Strong marketing communication knowledge and skills.
- Strong stake holders engagement skills is important to work across commercial teams
- Strong ability to apply scientific and medical knowledge.
- Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
- Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand.
- Ability to demonstrate independence and is self-motivated in being a change agent.
- Knowledge of regulations governing disease awareness activities.
- Strong facilitation and presentation skills to both internal and external stakeholders.
- Maintain high level of customer service directly and through distributor to all Healthcare Professionals.
- Identify and resolve customer queries and problems immediately. Maintain good relationships with Healthcare Professionals in Singapore.
- Understand their customers’ digital habits and excel at adding value to customize effect communication to this.
- Use Multi-Channel Marketing to meet the needs of customers.
- Application and competency of ADP principles Basic qualifications
- Preferably degree in Science/Business/Marketing Discipline and/or any relevant degree with 3 years Pharma Marketing experience is preferred.
- Must possess sales and product management experience ideally in launching brands.

Education and Experience
- Minimum 3 years of pharmaceutical sales experience and/or 0-3 years of marketing experience
- Minimum Bachelor Degree from Life Science and Biology, with preference for pharmacy or medical degree
- Experience in specific TA will be an added advantage

Skills and Behaviors required
- Demonstrated basic product management skills
- Is adaptive and is able to work well in teams
- Objective, analytical with an inquisitive mind
- Results and performance driven